Business Information

First Name*

Last Name*

Email*

Phone Number*

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Company Name*

Business stage*

Number of Employees*

Is your business tech-related?*

Are you raising capital in the next 12 months?*

Where do you want to focus?

In your opinion, where does your business need the most focus over the next 90 days?
(1 = most focus, 8 = least focus).

If you answered NO to "raising capital in the next 12 months", you will have only 7 focuses to choose from.

Please make sure that each box contains a different value.

Commercial focus (1-8)*

Marketing focus (1-8)*

Finance focus (1-8)*

Capital raising focus (1-8)*

Corporate Governance focus (1-8)*

People/Culture focus (1-8)*

Tech/Product focus (1-8)*

Operations focus (1-8)*

Commercial

We have a clearly outlined Go-To-Market (GTM) plan that tests and validates what channels we should be using going forward?*

Our sales and go-to market strategy is clearly defined and communicated across the team.*

We have a solid understanding of the drivers, pain-points, fears, and barriers to entry for our target market.*

We have identified the right partners who can accelerate our credibility and distribution.*

We have an understanding of what sales targets, KPIs, and metrics we need to track and achieve in order to build a successful business.*

We understand the steps to building a robust pipeline that is well tracked and documented.*

We have a robust pipeline that is well tracked and documented for future sales and partnerships.*

We have consistent, process-led, and effective sales conversations. (Effective = matching or exceeding industry benchmarks for close rates)*

We have full visibility across our sales funnel and can easily identify where the gaps are.*

We know how to identify and capitalise on new sales opportunities if/when they are presented.*

We understand what sales enablement materials are needed at our current business stage.*

Marketing

Our brand's customer value proposition and messaging is clear, consistent, and effectively differentiates us from competitors.*

Our marketing strategy is built to match our business goals, focused on what matters most at this stage, and designed to grow with us.*

We have a comprehensive marketing strategy that has objectives that are tied to the overall business strategy and is right-sized for our business.*

We know how to build an online presence that effectively engages our target audience*

Our online presence (website, social media) effectively engages our target audience.*

We know how to track all key metrics (CAC, LTV, CVR, etc) to ensure we achieve a strong return on investment for our future/current marketing activities.*

We track all key metrics (CPA, CAC, LTV, CVR, etc) to ensure we achieve a strong return on investment for our marketing activities.*

We have a consistent elevator pitch (can be said in less than 30 seconds) across the business that highlights the problem we solve, the solution we offer, and social proof.*

We understand the role that marketing automation tools play in moving leads through the marketing funnel and know how to do this effectively (when necessary).*

We utilise marketing automation to move leads through the sales and marketing funnel in a systematic way.*

We know how to actively seek and effectively beta users feedback to improve our marketing efforts.*

We actively seek and effectively use customer feedback to improve our marketing efforts.*

We know how to set up an inbound strategy that brings in leads and keeps potential customers engaged.*

We have an inbound strategy that has been implemented and drives engagement and leads.*

We have a clear understanding of our competitive advantage and communicate it effectively.*

Our brand logo, colours, imagery, etc stands out and helps us with 'cut through' amongst our competitors.*

Finance

We are building/have built a financial model that helps us understand our costs, runway, and potential revenue paths.*

We have a robust financial model that is regularly reviewed, updated, and provide insights for key decision-making in the business.*

We track our expenses closely and have a clear view of how long our current funding will last (this could incl. bootstrapping).*

We have a clear understanding of our monthly burn rate and runway over the next 12 months.*

We are setting up basic financial processes to ensure we manage our money effectively.*

We are getting familiar with our tax obligations and ensuring we stay compliant as we grow.

We are keeping our spending lean and making budget decisions that align with our growth plans.*

We have identified potential financial risks and are thinking about how to manage them.*

Capital Raising

We have a clear strategy for raising capital that aligns with our business goals.*

We have successfully raised capital in the past / we thoroughly understand the steps required to raise capital.*

We are prepared for the due diligence process investors will require (i.e. we have a data room).*

We understand and can navigate the legal and regulatory requirements of raising capital.*

In the event of a successful capital raise, the majority of funds raised are being spent on revenue generating activities.*

Corporate Governance

We have trusted advisors who provide guidance as we navigate early growth and key decisions.*

Our board of directors (or advisory board) provides valuable guidance and oversight.*

We’re putting in place the right structures and processes to support our growth and decision-making.*

We actively identify risks and are building strategies to manage them as we grow.*

We prioritise ethical decision-making and are setting up the right policies to maintain our standards.*

Our ethical standards are high, and we have policies to ensure they are maintained.*

We understand our legal and regulatory obligations and are working to stay compliant as we scale.*

We keep mentors, potential partners, and supporters informed as we build and grow.*

We have effective mechanisms for stakeholder and shareholder communication and engagement.*

Our decision-making processes are transparent and based on accurate information.*

We’re continuously refining how we operate to ensure we’re set up for long-term success.*

We’re mindful of potential conflicts and manage them openly and transparently.*

We’re building a business that aligns with our values and has a positive impact.*

People & Culture

We’re building a strong culture that aligns with our vision and supports our growth.*

We’ve defined our core values and ensure they guide how we work and make decisions.*

We focus on finding the right people who align with our vision and can help us grow.*

Our recruitment process effectively identifies candidates who are a good fit for our culture and needs.*

We’re fostering an environment where people are motivated to contribute and grow with us.*

We lead with transparency, open communication, and a willingness to adapt as we grow.*

We’re setting up the right policies and processes to support our team as we grow.*

We regularly review and update our HR policies to ensure they meet our needs and legal requirements.*

Tech & Product

We’re validating that our product solves a real problem and resonates with our target users.*

We have found product market fit: Our product effectively solves a problem or fulfils a need for our target market.*

We’re gathering user feedback to refine our product experience and ensure it meets real needs.*

Our product's user experience (UX) has been thoroughly thought out using both quantitive and qualitative research from our users.*

Our product’s UI is designed with consistency in mind and will evolve as our brand takes shape.*

Our product's user interface (UI) is guided by our brand guidelines and is a great representation of our brand.*

We have a clear vision for our product and a roadmap that guides our next steps.*

We understand how to effectively track user interactions to better understand how users engage with our product.*

We use analytics effectively to better understand how our users navigate our product.*

We’re building our back-end to handle growth while keeping things lean for now.*

We understand how to put in the right security measures in place to protect user data as we grow.*

We have put cybersecurity measures in place and are confident that our data won't leak.*

We are aware of technical debt and proactively consider it in our decision-making as we build our product.*

We’re making deliberate decisions about what to build next based on user needs and business goals.*

We know how to / have implement(ed) a basic incident response process to address technical issues quickly for users.*

Operations

We’re defining and refining our key processes to ensure smooth operations as we grow.*

We’re identifying the right metrics to track our operational efficiency and progress.*

We’re thinking ahead about where our operations might slow us down and how to address those issues.*

We have a clear way to identify, address, and resolve operational issues as they arise.*

We’re working on documenting repeatable processes to make operations smoother and more scalable.*

We leverage technology to automate repetitive tasks and free up time for higher-value work.*

We know which parts of our operations (will) directly affect customer experience and are working to optimise them.*

We are considering contingency plans to ensure continuity if things don’t go as expected.*

We have a clear understanding of our operational costs and manage them efficiently.*

We have established systems to monitor and ensure the quality of our products/services consistently meets customer expectations.*