API and AP Election Coverage Needs Survey

The American Press Institute and The Associated Press want to build support for journalists and media leaders like you who want to improve and innovate around your local election coverage. Your responses to the questions below will help tailor support to your needs.

This survey should take no more than four minutes. The deadline to complete it is by EOD Dec. 15.

Work Email*

First name*

Last name*

Organization*

Job title*

News organizations have to make choices about what type of coverage they prioritize. Which local races do you anticipate more closely covering in 2024?*

Please select all that apply.

School boards

Judges

City Councils

Mayors

Sheriffs

Utility commissions

Ballot initiatives

Other

Which of the following audience segments do you anticipate trying to better reach in 2024 election coverage?*

Please select all that apply.

Boomers or older

Gen X

Millennials

Gen Z

Latino/a/x community members

Black community members

Asian American community members

Immigrant communities

Urban areas

Suburban areas

Rural areas

Those deeply involved in local politics

Those paying some but not total attention to local politics

Those not paying attention to local politics

Other

Which of the following potential workshop topics would most help your newsroom in 2024?*

Please select all that apply.

Local election planning: How to understand community information needs before you start reporting

Mission, vision and goals: Giving your election coverage focus and a target

Go where the audience is: How to help your reporters diversify their engagement plans

Endorsements, Voter Guides and Beyond: How to build engagement into opinion projects around elections

Capture the election “bump”: Ideas to retain and serve new audiences

Source audits on the election beat: How to build new newsroom habits

Protect your journalists: Guidance and resources for team safety and well-being

Addressing local election mis- and disinformation in 2024

Election race-calling 101

Coaching reporters on government accountability reporting

Other

In one or two sentences, what internal obstacles do you see to experimenting with reaching new and more audiences with local election coverage in 2024?*

Would you like to be notified about workshops and other support opportunities from The AP and API in 2024?*

Yes

Anything else we should know?