Navigating Generative AI with Human-centric Strategies

People have intense feelings about AI. Feelings about adoption. Feelings about trust. Feelings that should not be ignored. Adding to the complexity around these feelings is the fact that AI is such an unusual category. It’s not a product; it’s technology which can be used in many products, in many ways.

This paper is designed to help brands bridge the emotional gap between where the future of AI is headed and where consumers are at today.

• Insights into how consumers are feeling now: their hopes, dreams, fears, and comfort levels around using AI, as well as suggestions on what organizations must do to address those emotions
• A window into the competitive landscape—what sectors are lagging, which ones are performing well, and use case analysis
• Current thinking on how to help ease consumer anxiety around AI
• Recommendations on how to refine AI-related offerings

Have questions? Reach out to us at info@cmbinfo.com