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Customer & Marketing Insights Project Brief Submission

This project will help you to gain deeper insights into your external environment, markets, customer base and/or future growth opportunities through data driven analysis. This project requires identified datasets – which can be a mix of your internal data and/or publicly available datasets to build insights, with students using clustering and segmentation type analyses

Please fill in this form to provide students with information about your organisation and research of interest (takes approx. 15 mins)
As soon as you submit the form, you will receive a copy of your brief and the answers you have inserted to the email address you have provided.

Contact Details

Organisation Details

This the detail we use to draft a project brief for your students to work on. Please provide as much detail as you can to help contextualise your organisation for your team.

Scope of  Work and Organisational Context

Specifically, the project will address:
  • Provide insights into our markets, customers and/or stakeholders, and based on this information, future growth or improvement opportunities
  • Utilise provided or cited datasets that can provide insight to our business, attempt to identify additional public datasets in addition to those provided, and collate relevant data
  • Undertake pre-processing to cleanse and integrate data in an appropriate analytical tool (eg; excel, Jupyter notebook)
  • Undertake exploratory data analysis (EDA) using  appropriate techniques (eg; statistical analysis)
  • Validate your results and showcase using appropriate data visualisation techniques (eg; segmentation, clustering)
  • Based on your analysis, provide insights and growth recommendations in a tailored business report
This will help our organisation to:
  • Improve our marketing & sales strategy
  • Identify potential new or underserviced customer segments
  • Identify clear actions to enhance our busines

Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents. These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc. Some government and non-government agencies also store data, that can be used for research purposes and can be retrieved from them. (Source: https://www.questionpro.com/blog/secondary-research/)

Please note – you must identify relevant publicly available datasets for the students to investigate and/or, you must provide appropriate internal data sets. Students will seek to identify additional public datasets of potential interest. Please indicate below the datasets:

Relevant external datasets; Eg; Bureau of Statistics, World Bank, World Economic Forum, World Health Organisation
Internal datasets; We will provide our own data set e.g. CRM data (Salesforce, Hubspot, Sugar etc)
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