Product objectives may include:• Product Development updating existing products to align with changing customer needs or consumer trends, to keep the product competitive, or to exceed customer expectations.• Market-driven Product Development updating existing products to pursue a new target market, such as a new geographical area or a niche special interest group.• Product Diversification creating a new product to pursue a new target market, for example creating a new group tour for the seniors’ market, or a bespoke package for business travellers.
Ask yourself: • Does the product meet the needs, wants, values of your customers?• Does the product exceed customer expectations?• Does the product fit within a budget?• What will be the highlight of their visit?• How will they find out about the product?• How will they book?• How can a seamless experience be delivered?
Unique, immersive experiences could include:• A guided behind-the-scenes tour• Meet the maker, the farmer, the animals• Private tours, tastings, close up interactions• Pick your own produce• Celebrate local - incorporate local events, local markets, local people, local produce• Seasonal features - jacaranda season, autumn leaves, summer light evenings• A creative, interactive, educational component with a local expert
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