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Company name
Colors and Design
Do you have a logo?
What color schemes appeal to you for your web site / mobile app?
Please list the URLs of any web sites or the names of mobile apps that match or are similar to the visual image you are looking for. They may be in a similar industry as your own, but this isn’t necessary.
Please list the URLs of any web sites or mobile apps that have designs you don’t like. Please include details on what you don’t like about these.
Target Audience
Who is your target audience? Describe.
What is more important to your audience: speed of download or richness of graphics?
What is the primary “action” the user should take when using your site or mobile app (contact, search for information, purchases, etc)?
What are the key reasons why the target user chooses your company’s products and/or services (cost, service, value, fellowship)?
Overall Goals
What are your company's overall goals for this site or mobile app?
How do these goals align with your company's overall organizational goals?
How should your company’s image be portrayed on the web? How would you describe the company image as you’d like to see it communicated visually and in the text content of the site or mobile app?
What qualities should the web site or mobile app possess? (e.g. technologically forward, highly informative, business professional, etc.)
What additional feature would you have the site or mobile app possess? ( Ecommerce, Streaming Media, Animation etc.)
Content
Which pages should be included on your web site or mobile app? (site map)
What content do you want displayed / featured on your home page?
Which pages on the web site or mobile app do you anticipate updating most frequently? Will these be changes to existing pages or the addition of new pages?
Competition
List a few sites or mobile apps that you feel match what you are looking for i.e. competitor’s web site or mobile app. For each, give an overall opinion (like or dislike). If possible, provide specific details on what you like or dislike about each site.
Web and Email Hosting
Please list additional email addresses you will require (e.g. me@mydomain.com). For each email address specify whether it should be a POP address or a “forwarding address.” (If you’re not sure, just list the email addresses and we’ll clarify at a later date).
Other Notes
Use this area to list any other notes about your web site or mobile app design that you’d like us to be aware of.
Are there any open issues or questions you’d like us to address currently?
Keywords
Please provide a list of approximately 15 – 20 “keywords” or phrases that are relevant or represent your company or general philosophy
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