Tourism and Event Management Project Brief Submission

For Clients seeking a comprehensive understanding of current tourism and event management best practices and emerging trends. Student teams will undertake in-depth secondary research and deliver actionable insights to help equip organisations with the tools and knowledge necessary to elevate their capabilities and deliver exceptional experiences for their stakeholders.

Please fill in this form to provide students with information about your organisation and research of interest (takes approx. 15 mins)
As soon as you submit the form, you will receive a copy of your brief and the answers you have inserted to the email address you have provided.

Contact Details

Organisation Details

Scope of  Work and Organisational Context

The project scope for this program is to research and analyse current market trends specific to your organisation :

Specifically, the project will address:

• Identify and analyse successful tourism and event planning methodologies, including timeline management, stakeholder coordination, and resource allocation strategies to identify best practices.
• Investigate best practices for identifying potential risks, developing mitigation strategies, and forming contingency plans, and produce a guide with actionable recommendations.
• Research cutting-edge marketing strategies, including digital marketing, social media engagement, and targeted promotional campaigns, to determine the most effective approaches for engaging target audiences and maximising return on investment in marketing efforts.
• Investigate the latest technological advancements in event management software, virtual event platforms, and data analytics tools relevant to both the tourism and event industries and outline three key technologies that can enhance operational efficiency and attendee experience.
• Develop a workforce management strategy that ensures compliance with workplace laws, optimises rostering processes, and evaluates the effectiveness of engaging direct employees versus third-party labour hire.
• Identify key practices that reduce environmental impact and enhance community involvement.
• Provide three actionable recommendations for implementing energy-efficient operations, minimising waste, and promoting local culture and businesses

If you need to adjust this project scope, please include that in the Other details for Project Field.

Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents. These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc. Some government and non-government agencies also store data, that can be used for research purposes and can be retrieved from them. (Source: https://www.questionpro.com/blog/secondary-research/)

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