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MORTAR Entrepreneurship Academy Cleveland
Thank you for your interest in applying for the MORTAR Cleveland Entrepreneurship Academy!

ALL of the sections must be completed. You will enter general information about yourself, your business or business idea, and answer several essay questions. Some questions have multiple questions within them, so please read carefully and answer them in full.  If you aren’t sure about an answer, please put your best guess, or take a pause to research before completing your application. If you have any issues completing the form, type answers into an external document (like Google Docs), and email it to admin@mortarcle.com.

Section 1: Personal Information

Section 2: Business Information

Do you have a brick & mortar location?*
First-time business owner?*

Section 3: Essay Questions

NOTE: Fill out the following essay questions to the best of your ability. You have up to 300 words for each response. 

i.e. the group of people to which you would sell your product or service. What age range do they fall in? Are they a part of a specific social class or belong to a neighborhood? Is your product or service race or gender specific?
How will your customers hear about you? What's your plan to grow your customer base?
Please provide your best guess on some of the costs that you'll have to start or grow your business. Where do you anticipate getting the money you need to start your business or where have you acquired it from? If you don't know, open up a new tab in your browser, and take a few minutes to do some research on the costs of your product/service.
If you're going to stay in business, you have to make a profit. Tell us how you plan to make money, how much money you plan on making each month, and how much you'll need to make to be profitable. Is there more than one way that your business will make money?
Tell us why it's been challenging to start or grow your business. HINT: The answer here is not a lack of capital/money. What other obstacles have you run into in the process of starting or growing your business?
Detail your competition's branding, types of products, their target market, if they're local, national or both, etc.. In the competitive-arena, how will you carve out part of the market for your business? Why will people spend money on your business and not someone else's in the same industry?
Describe the vision and milestones for your business in the next 6 months? 1 year? 3 years?

Additional Information

How did you hear about the Cleveland MORTAR program?*
Select all that apply

Application Acknowledgement

Please read the following carefully before submitting your application:

MORTAR would like to congratulate you for taking the brave step of completing this application! We’ll do all that we can to get you through the application process in a timely manner, while keeping you informed along the way.


If you ARE selected for the next class, you will be asked to pay a non-refundable $50 deposit to hold your spot for the class. Before the first class session, you will be required to pay your remaining balance OR submit a payment plan for the remaining balance (total tuition including deposit is $199)

 

Please remember: Once in the Academy, if you miss more than three classes, you will not be permitted to graduate or have a chance to pitch your business at Pitch Night. If there are barriers prohibiting you from holding up your end of this arrangement (example: finances, transportation), please let us know and we will see what can be done to accommodate your needs.