Are you telling your destination story with authenticity and authority? With confidence and credibility? With heart and hard data? Are you greenwashing without knowing it? Embody your sustainability essence with us!

Join us for a dynamic 1.5-hour webinar on 10 September at 09.00 CET exploring sustainability storytelling and communications for destinations!

Two sessions at different times explore:

• the fundaments of positive and powerful marketing and messaging,
• an overview of EU compliance and legislation,
• finding your authentic destination sustainability story through your organisation’s values, vision, and the GDS-Index data, and
• exciting, real-world examples

Investigate the role of the storyteller in a Destination Management Organisation or Convention Bureau’s sustainability performance and contributions, and how to identify and integrate a destination’s essence with a communications strategy. Betsy Reed gives a thorough overview with exciting examples that inspire and convert.

Explore practical ways to unpack your destination sustainability data into compelling campaigns that build trust with your audiences and convert business leads into sales. Jess Henson explores hands-on and simple approaches to publicising your organisation’s social, economic, and environmental efforts.

 

Host

•    Bella Shahsuvaryan, Relationship Manager, Europe, Middle East, and Africa (EMEA) Region

Speakers

•    Betsy Reed, Lead Storyteller, GDS-Movement
•    Jess Henson, Marketing and Communications Manager, GDS-Movement

Invite your whole organisation!

 

This virtual event is open to all.