CMB’s emotion@scale is strategic and innovative technology that enables both the capture and analysis of qualitative data at quantitative scale to produce richer, more textured insights. Layering CMB’s proprietary AI Coding capabilities, themeAI and emotionAI (the foundation of emotion@scale), provides clients with unique insights from open-ends and other unstructured data sources fused with quantitative rigor. Emotion@scale demonstrates the powerful impact of emotion in consumer actions and decision-making and leverages a "third way" alternative to using qual or quant in conventional isolation. Submit your contact information to watch our webinar, recorded on May 4, 2023, presented by CMB's Casey Mohan-Schulz, VP, Qualitative Insights & Strategy, and Richard Scionti, VP, Product Development & Innovation.