Let's gather some quick info about you so we can send the results of your assessment to the right place.

First name*

Last name*

Company name*

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What's the best phone number to reach you on? *

Before taking the Marketing Assessment, I already know I need help with...*

Select all that apply

Single Ticket Campaign Planning

Analyzing Campaign Performance / Response Rates

Segmentation

Audience Retention

Demand Management / Pricing Strategies

Scale-of-House Plans / Inventory Management

I don’t need help, I just want to find out how I’m doing

I’m not sure, that’s why I’m taking the assessment

Let's get started with the assessment

Section 1: Campaign Planning, Analyzing Results and Segmentation

1. Does your organization track results of your single ticket campaigns?*

2. Does your organization track response rates for all marketing activity within your single ticket campaigns? *

3. Does your organization adjust your marketing budgets per production to invest more money when a production is selling well or redirect budget when sales are slow? *

4. Does your organization segment your mailing lists based on customer behaviors? *

Section 2: RFMG, Re-engaging First Time Audiences, and Upselling and Cross-Selling

5. Has your organization clearly defined the next steps for each segment, with specific campaigns to encourage deeper engagement? *

6. Does your organization contact single ticket buyers after their first ever visit *

7. Does your organization offer exclusive discounts to encourage first time attenders to return? *

8. Does your organization recommend or upsell any other shows during a single ticket sales purchase? *

9. Does your organization contact audience members immediately after attendance to recommend or upsell another show? *

Section 3: Demand Management, Pricing Strategies, and Inventory Management

10. Does your organization discount single ticket prices when sales are slow or raise your single ticket prices when sales are strong? *

11. Does your organization monitor per capita revenue throughout the sales cycle? *

12. Does your organization hold a routine meeting focused on revenue development and inventory management (i.e reviewing seat map (s), prices, etc.) *

13. How many price zones are there in your main performance venue?*

14. Does your organization routinely hold back a portion of ticket inventory to control how your venue(s) fill as single tickets are sold? *