From autonomous vehicles and virtual assistances to cloud computing and tablets (since their inceptions), new and disruptive technology has been a specialty of CMB’s for decades. Building on this expertise, our latest research taps into the current AI landscape—and the emotions it evokes amongst consumers—to help businesses navigate the future with confidence.

This research includes data from 1,000+ Americans—representing a range of industries and diverse backgrounds—and leverages a mix of tech-enabled qualitative and quantitative approaches (including AI- and human-moderated interviews), advanced analytics, and consumer psychology.

WHO SHOULD WATCH

• Market researchers who need data-driven, human-centric strategies to guide their organization on exactly how to integrate GenAI into their products and services.

• Professionals seeking to bridge the emotional gap between where the future of technology is headed, where consumers are at today, and how to bring consumers along the journey.

• Brands seeking to improve upon their AI offerings.

• Anyone in the following industries:

• Financial Services

• Gaming

• Healthcare

• Media, Entertainment & Culture

• Retail & Online Commerce

• Tech & Telecom

• Travel & Hospitality

KEY TAKEAWAYS

• Get an emotional analysis by use-case, brand, and industry.

• Understand how consumers are feeling—their hopes, dreams, fears, and comfort/experience using (or not using) AI—and what companies must to do to address these emotions.

• How to shift and influence consumer behavior, based on their emotions, to gain their trust and ease their anxiety.

• Know the competitive landscape—what brands are performing well and those that are lagging.

• Inform and/or refine your brand’s AI-related offerings by improving your brand messaging, positioning, pricing and packaging, and socialization.

This webinar was previously recorded on Thursday, May 23, 2024.

Have questions? Reach out to us at info@cmbinfo.com