Expression of Interest - Digital Deep Dive

Opportunity

Central Coast Council, through Destination Central Coast is committed to supporting the local tourism industry build capability by providing training and upskilling opportunities. We are providing a fully subsidised opportunity for ten eligible tourism operators to participate in the Digital Deep Dive program, a training and mentoring initiative designed to equip operators with digital marketing knowledge and skills to help grow their businesses.

The Program

Delivered by Talk Agency, a leading Australian digital marketing agency, the Digital Deep Dive is a 4-month training course covering the six core pillars of digital marketing, including content marketing, email marketing, websites, search engine optimisation, social media, and digital advertising. The program aims to expand participants' digital marketing capabilities and guide them through the delivery of digital projects that will help their businesses grow.

The course is delivered via:

One online Welcome Webinar
Three in-person keynote presentations (2 hours each)
Three 1:1 mentoring sessions with a digital marketing expert (90 mins each)
Detailed supporting training material accessible via an online portal (minimum 1.5 hours per week)

Eligibility Criteria

To be eligible, the applicant must meet the following criteria:

Be the business owner or employee of a Central Coast tourism business (examples include hotels and accommodation, tours and transport, attractions, restaurants, bars and breweries, makers and creators)
Be responsible for implementing digital marketing activities for their tourism business
Must commit to the time requirements of 6 hours per month for 4 months to complete the course.

This will include:

- attending one online Welcome Webinar (time: 9:30am – 11:30am date: 4 March)
- attending three x 2 hour in-person keynote workshops Wyong Administration Office, Function Rooms (time: 9:30am – 11:30am dates: 8 April, 6 May, 3 June)
- allocating a minimum of 1.5 hours per week to work through online learning content
- attending three x 90 minute mentoring sessions

The tourism business must have a website and two social media business pages (eg. Facebook, Instagram, TikTok)
The tourism business must have an updated LoveCentralCoast.com business listing and at least 10 high-quality images
Note only one applicant per business can apply

Dates

Please complete the following form and return via email to

tourism@centralcoast.nsw.gov.au

Expressions of interest close 5pm 14 February 2025.

Round 3 will run from end of March to June 2025.

All applicants will be notified of the outcome of their application via the nominated email address.

First name*

Last name*

Company name*

Email*

Phone number*

Business Website URL*

Facebook company page*

Please provide URL

Instagram company profile*

Please provide URL

LoveCentralCoast.com Business Listing*

Please provide URL

Tell us about your tourism offering and how your business will benefit most from participating in the Digital Deep Dive (Round 3) Program:*

Please confirm you will commit 6 hours per month for the duration of this 4-month program. This will include attending 1 online webinar, 3 x 2 hour in-person workshops, 3x 90 minute mentoring sessions, and committing approx 1.5 hours per week for 4 months to the online learning modules.*

You agree that in failing to attend the course you may be responsible for the repayment of the program participant costs up to $2,700.*

Do you agree to give read only access to your Business’s Google Analytics to the working group delivering this program (TALK Agency and Central Coast Council). Access and data will be used for an aggregated pool to measure program success).*