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The/Nudge Prize is an innovation and scalability grand challenge to catalyse population-scale solutions that unlock livelihood opportunities for the bottom 30% and foster the participation of markets. The/Nudge Prize calls for India's brightest minds to drive breakthrough solutions for some of the toughest developmental issues of our time. We empower innovators through grand challenges, fueling their dreams to catalyse tech-first and scalable solutions that create a transformational impact signalling a market multiplier in 2-3 years, enabling more capital infusion and a visibly more vibrant ecosystem than before. 

Opportunity : 209.34 million Indian women don’t step out of their homes even once a day. 160 million women in India work as homemakers. At least a third of these women have expressed an interest in employment. However, they have numerous constraints such as time poverty, mobility and social restrictions that hold their aspirations back.

The bold mission of the ₹6.5 crore Digital Naukri Challenge is to disrupt & accelerate new age digital work technologies that break cycles of the traditional 8 hour employment structure by pioneering game changing work delivery models and job platforms. These platforms or job tech models of the future will employ/ engage women outside the labour force and deliver consistent elevated incomes through time- and location-flexible technology and business service work. 

Instructions to fill in the application form

  • The application does not have an option to save the form, and resume filling it at a later stage. We recommend completing the application in one go.
  • The form is divided into 3 sections: 1. Basic Information, 2. Work Model and Tech Information, 3. Organisation and Team Information. 
  • If your work model/platform is in the prototype stage, please fill out the form to the extent to which your work model is ready.

The form will take up to 30 mins to fill.

Visit our website to keep updated with the challenge and for the FAQs: https://www.thenudge.org/digital-naukri-challenge/

For any queries regarding any of the fields in the form, please reach out to us over email at: prize@thenudge.org

Basic Information


Work Address

How did you get to know about the Digital Naukri Challenge?*

Work Model and Tech Information


word limit: 300 words
word limit: 300 words
word limit: 300 words
Which of these following categories of organisations do you fall under*
What type of organisation are you?*
word limit: 300 words
What regions are women engaged/employed from?*
What is the minimum level of education of the women engaged/employed on your platform?*
word limit: 300 words

Organisation and Team Information


Please nominate one of the founders from your organisation who will be coordinating with the/Nudge Prize team and will be the Prize Challenge POC for your team. Mention the following details for this POC.

Ensure this is a founder
Please ensure that the email is valid
Primary PoC Contact No*
Please ensure that the phone number is valid
Please ensure that the email is valid
Please ensure that the phone number is valid
Would you like to receive important updates and communication regarding the challenge on WhatsApp*
Have you received a nomination from an external organisation or individual? If yes,  please add the name, organisation name, and email address of your nominator below.*

Challenge Information


Have you been a part of any of the past Prize Challenges?

If yes, please select the Challenge(s) you applied to. If this is your first time applying, please leave this question blank.
word limit: 300 words