With this virtual training, as part of the Innovation Booster Fashion & Lifestyle Program and open to everyone interested, you will discover how to bridge the gap between innovative technology and real-world customer needs. Learn to define your audience as an archetype based on motivations and mental models rather than limited demographics. Gain an understanding of practical tools for fast, cost-effective, and iterative testing to validate your value proposition with confidence.You can sign-up to the session using the below form. You will receive an email with the link to connect to the session on Microsoft Teams.Trainers:Elena MarchioriDigital Innovation Lead, Lugano Living Lab - City of Lugano and Lecturer at USI
Elena has extensive experience in managing applied research projects in the digital sector and in designing and coordinating open innovation initiatives in urban contexts, collaborating with businesses, academic institutions, public entities, and engaging citizens. Additionally, she is a lecturer at USI - Università della Svizzera italiana, where she has been teaching digital communication, digital analytics, and usability for over twelve years. She also conducts training activities in digital communication for the public administration.
Janine VidevaInnovation Manager, Roche International
Janine has significant experience in enabling innovation through customer-centric approaches. She has been with Roche since 2020 and currently focuses on incorporating desirability and viability aspects into early-stage digital health products. Previously, she served as a user researcher in the Global Customer Experience Design department. Before joining Roche, Janine worked in the tech startup sector in Switzerland and contributed to the early days of Lugano Living Lab for the City of Lugano.
Introduction by: Daniele Panato - Community Development & Innovation Booster DirectorDagorà Lifestyle Innovation Hub - Innovation Booster Fashion & Lifestyle