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Member Welcome I-2

This guide is designed to assist new product and service vendors in effectively tracking the development of a vigorous campaign. The initial phase might appear daunting due to its thorough nature, but it's important to understand that laying a solid foundation is crucial. Once these initial steps are accomplished, your campaign will function smoothly with minimal input required from you.

Committing to these early stages is essential for establishing a campaign that operates efficiently and brings substantial benefits to your business. We look forward to joining you on this journey of transformation.

Embrace this progress-tracking document as a dynamic tool, guiding you through the journey of establishing a comprehensive campaign. 

Please check the items on the list that have been completed.
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    Press Release
To maximize the impact of your press releases, it is recommended to distribute them at no cost to the specified news outlets for the following reasons:

Wider Audience: Access a broader and more diverse audience to increase visibility.
Enhanced Credibility: Association with reputable outlets boosts the trustworthiness of your message.
SEO Benefits: Improve your online presence and search engine ranking through backlinks.
Focused Reach: Target specific segments or industries relevant to your message.
Networking Opportunities: Build relationships with outlets for future collaborations.
Social Media Engagement: Leverage the outlets' social media platforms for greater exposure.
Insightful Analytics: Gain valuable feedback on audience engagement and reach.
Ensure your press release is compelling, aligns with the outlets' guidelines, and is tailored to their audience for the best results.

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 Mass Email Campaigns

We strongly encourage our vendors to initiate a weekly email campaign targeting our members. This strategy is designed to amplify your presence within the cooperative, ensuring that your offerings remain at the forefront of our members' minds. For guidance on executing mass email campaigns, including process overview and recommended providers, please click here. Additionally, to further support your efforts, we will facilitate a monthly email campaign on your behalf, aimed at enhancing your visibility and engagement within our community.

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Setting proper discount levels
Using promotions is mostly about driving traffic of new or current customers to your store or e-shop, then hoping that they will purchase products that are not discounted or add ons in addition to the products that are discounted. In an ideal world, at least some of these visits result in loyal customers.
Click here for more information on promotions

Your Member Promotion

         Social Media
We strongly encourage our new vendors to engage with us on social media platforms. This engagement will significantly increase your visibility within the cooperative. With a substantial following across various social media channels, we invite you to actively post, like, comment on, and share our content. Additionally, members are welcome to submit questions through these platforms. Please find below the links to our social media accounts for your convenience.

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Prepare An Elevator Pitch Highlighting Your Promotion

An elevator pitch is a concise, persuasive speech used to spark interest in what your organization, product, or service offers. It's named for the time it typically takes to ride an elevator—about 30 seconds to 2 minutes—implying it should be brief enough to present during a short elevator ride. The goal is to deliver a clear, compelling message that explains the essence of your offering and its value proposition, ideally leading to a deeper conversation. A good elevator pitch should be engaging, memorable, and succinct, highlighting what makes you or your offering unique and why it matters to your audience.

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Schedule Informational Webinar 

We ask that you prepare a detailed PowerPoint presentation that delves into your product offerings and promotional strategies. This presentation should provide a comprehensive overview of your products, highlighting unique features, benefits, and the value they bring to our members. Additionally, please include any current promotions or special offers that our members might benefit from. The webinar should be structured to allow ample time for a question and answer session following the presentation. This will give participants the opportunity to clarify any points and engage directly with you on specific interests or concerns they may have. Ensure your content is clear, informative, and engaging to facilitate an effective and interactive learning experience for all attendees.
We will record this Webinar and replay it over the private Commander portals

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         Landing Page
We strongly encourage our new vendors to invest in creating a dedicated landing page for their products or services. This page will be accessed through our vendor member portal. This strategic move not only facilitates a smoother transition for members being directed to your website, enhancing their comfort and engagement levels, but it also offers you invaluable insights. By having a landing page, you gain the ability to monitor and analyze the traffic originating from our member base. This insight is crucial for understanding member interests and behaviors, allowing you to tailor your offerings and marketing strategies more effectively. Ultimately, a well-crafted landing page serves as a powerful tool in converting interest into tangible business outcomes, significantly benefiting both you and the initiative.

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     Direct Mail Campaign
We strongly encourage our new vendors to initiate a USPS direct mail campaign targeting each member location. This strategy is particularly beneficial as it ensures outreach to potential customers who may not be active on social media or do not possess an email address. It's important to recognize that among these individuals could be some of your most valuable customers. To support this effort, we will assist in the preparation and approval of your welcome letter, in addition to the review of any brochures or promotional materials. This comprehensive approach not only broadens your customer base but also enhances the visibility and accessibility of your offerings to a wider audience.

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    Bi-Weekly Follow-Up
The significance of follow-up meetings in our collaboration is crucial for monitoring progress and identifying areas where support is needed. I suggest we meet every two weeks to discuss our progress and any assistance you might require. This schedule will allow you time to advance on the tasks we've outlined.

Please find my calendar linked below to schedule our next meeting at your convenience, ideally a couple of weeks from now, giving you ample opportunity to work on the outlined tasks.

 Calendar Link Click Here

I am committed to our shared success and look forward to our productive discussions.

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