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Back to the Future with Mobile Monetization

Last month it was Apple’s rollout of iOS 14.5. This month it was Google’s announcement that will, in essence, zero out AAID. The mobile publishing world has seen its share of disruption over the years, but publishers now have to reach into the past to find ways to monetize now and in the future. In this session, LiveRamp’s Jason White, SVP, Head of Publishers will be joined by Bob Walczak, Strategic Advisor & Consultant to TextNow, to discuss the mobile landscape, the impact recent changes have had on monetization, and what it will take to succeed in this new era of programmatic advertising.

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