1. The latest consumer sentiments about GenAI for media, entertainment, tech, and social media brands, including highlights from CMB’s 2024 Consumer Pulse research that explores the current landscape of GenAI adoption and its implications.2. The dynamic intersection of GenAI and media, technology, and entertainment. We'll examine the prevalent skepticism and fears surrounding GenAI that are particularly prominent in the media, tech and entertainment, including concerns such as misinformation, deep fakes, plagiarism, and intellectual property theft. These issues pose critical challenges as we navigate the ethical implications and potential risks associated with this evolving technology.
3. How GenAI will reshape innovation, products, brands, and consumer behaviors. Explore the emotional barriers to GenAI adoption and the sources of optimism that drive its advancement. From the desire for personalized experiences to the optimization of creative tasks, we will explore how GenAI is reshaping industries previously stifled by inefficiencies.
4. Research methods and roadmap ideas to inform your insights and innovation work. Finally, we'll reflect on how GenAI is beginning to reshape our own craft as researchers, paving the way for the future of insights.Submit your information below to watch now.
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