Marketing Support: Northern BC Tourism Association

As part of the Northern BC Tourism Resiliency Program, we’re connecting local tourism businesses with a marketing expert (free of cost) who can help you with your marketing strategy. Before getting connected with an expert, please tell us about your current marketing efforts and goals. A marketing expert will then review your business and arrange a 1v1 consultation (while budget for this program remains).

Some eligibility criteria must be met (due to funding parameters). Click here to see if you meet the criteria.

Please note: Forms must be completed as fully as possible to move forward to the consultation with a marketing expert. Budget for this service is limited so please don’t delay and risk being disappointed.

Contact Information

First name*

Last name*

Email*

Phone number*

Your role at the company*

Products & Services

Please describe the product and/or services that you offer.

Is your business seasonal?*

Yes

If yes, please describe how your product offering may change by season.

List any social values which are important to your brand

Do you offer authentic Indigenous experiences?

Yes

If so, please describe.

Do you offer accessible experiences available to those with disabilities or wheelchairs?

Yes

If so, please describe your accessible experiences

Are there times of the week or year that you are too busy? What times of the year do you have capacity and need more business?

Do you offer services in other languages? If so, please list the languages.

If you offer services in languages other than English, have you targeted those language groups in any of your marketing efforts?

Yes

Have you recently made or are you currently making plans to make investments that enhance the customer experience or diversify your product offering? Please describe.

Current Marketing Efforts

Please paste URL's for your current online marketing channels:

Facebook URL

Instagram handle

Tripadvisor URL

Google Business Profile URL

Other social media channels (describe or include links)

What other marketing channels do you use? Select all that apply.

Email newsletters

Print marketing (tourism guides, pamphlets, brochures etc.)

Physical marketing (billboards, street signage)

TV/Radio

Influencers

Content marketing (online articles, stories, blogs)

Of these different marketing channels, please list the primary channels you focus on.

Do you have a signage plan?

Yes

Do you have navigational signage offsite? Onsite? Wayfinding signage? (Please describe signage plan)

Do you currently work with other tourism businesses / operators to package your experience, add additional value, or help create marketing opportunities? If so, please describe.

As a result of COVID-19, has your product and/or your target market changed? If so, please describe how you've shifted your marketing approach.

Please upload a photo of your current signage, property access or any other relevant photos.

What are your main challenges when it comes to marketing?

With regards to marketing, please describe what IS working for you and what is NOT working for you.

Have you worked with a marketing specialist or firm before?

Yes

How would you describe your current marketing efforts?

The more detail you provide, the better our marketing specialist will be able to tailor their advice.

Have you ever done promotional partnerships or collaboration with other Tourism vendors/organizations? If so, please describe and include what worked or didn't.

What is your typical annual marketing budget for all your channels combined (online, signage, fam tours etc.)

$0 - $999

$1,000 - $4,999

$5,000 - $9,999

$10,000 or more

Please note: This program is only available to registered stakeholders. If you are not already a registered stakeholder, you will be registered when you submit this form. If you do not want to register, you are ineligible for this program. Click here for our Stakeholder Criteria.

I agree to be registered as a Northern BC Tourism Association Stakeholder*

I agree with the Liability Waiver.*

Contact Information

Company Information

Products & Services

Current Marketing Efforts