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First name
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Last name
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Email
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Phone number
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Company name
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Fill out the questions below to receive your Marketing Score.
Websites
Is your phone number on your website?
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My phone number is not on my website
My phone number is somewhere on my website
My phone number is on every page of my website in an easy to see place
Is your website mobile-friendly?
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My website looks the same on my phone and computer
My website is optimized for mobile, with adjusted sizing and easy click-to-call buttons
Does your website load quickly on computers and phones?
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My website can take some time to load
My website is quick to load on computers, but takes longer on phones
My website is quick to load on phones, but takes longer on computers
My website loads quickly on computers and phones
Do you have Calls to Action (CTAs) on every page?
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My website does not have CTAs
Some pages have CTAs
All my pages have CTAs, but they are fairly simple (Click Here, Book Now, etc.)
All my pages have strong and dynamic CTAs
Do you have an email opt-in so you can keep in touch with your prospects and past customers?
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I don't have a way to email prospects and past customers
I have a way to email prospects and past customers, but I don't have an email opt-in on my website
I have a way to email prospects and past customers and an email opt-in on my site
Do you have an "About Us" Page that tells your story? Do you include photos of your team, trucks, and other unique images?
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I do not have an "About Us" page
I have an "About Us" page, but do not have custom photos
I have custom photos on my site, but do not have an "About Us" page
I have an "About Us" page with custom images of my team, trucks, and other unique content
SEO
Do you have pages for each of your Core Services?
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I don't have any pages about my services
I have one page about all my services
I have separate webpages for each of my services
Do you have pages for each of the sub-cities you service?
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I do not have any webpages for service areas
I have one webpage for my major city/metroplex
I have separate webpages for each sub-city that I service
Does your website appear for your key, local keywords? (e.g. "your city HVAC/Plumber/Pest Control")
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I don't know
My website does not appear for important, local keywords
My website appears for important, local keywords, but not on the first page
My website appears on the first page for important, local keywords
Do you have your main keyword in the Title Tag on every page of your website? (e.g. "City Plumber | Your Name")
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I do not have Title Tags on my webpages
I have Title Tags on my webpages, but they do not contain the main keyword
I have my main keyword on all my Title Tags
Do high-quality websites link to your website?
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I don't know
Websites do not link to my site
I have a few links to my website
Lots of websites link to my website
Are you on all major, online directories with an accurate business name, phone number, and address?
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I don't know
I am on a few
I'm on all that I know of
Have you claimed and verified your Google Business Profile (GBP) listing?
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No, I have not claimed and verified my GBP listing
Yes, I have claimed and verified my GBP listing
Have you set up Apple Business Connect (ABC) for Apple Maps?
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No, I have not set up ABC
Yes, I have set up ABC
Do you regularly post new content to GBP or ABC?
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No, I do not post new content
Yes, I regularly post new content
Do you regularly check, respond to, and ask for online reviews?
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No, I do not monitor reviews or ask for new ones
I monitor my reviews, but I do not respond or ask for new ones
I monitor and respond to my reviews, but I do not ask for new ones
I ask for new reviews, but I do not monitor existing ones
I monitor and respond to reviews and ask for new ones
Paid Ads
Are you running Google Local Service Ads (LSAs) with a maxed out budget?
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I am not running LSAs
I am running LSAs, but my budget is not maxed out
I am running LSAs with a maxed out budget
Are you running Search Ads on Google or Bing?
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I am not running any Search Ads
I am running Search Ads, but only on one platform (Google or Bing)
I am running Search Ads on Google and Bing
Are you running Retargeting Ads to your unconverted leads?
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No, I am not running retargeting ads
Yes, I am running retargeting ads
Are you strategically targeting your ads with specific ad groups, audiences, ads, or landing pages?
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No, I am not strategically targeting my ads
Yes, I am strategically targeting my ads
Do you have tracking in place to measure your Conversions, ROI, or any other KPIs?
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No, I do not have tracking in place
I have tracking in place, but I am only tracking conversions
I have tracking in place and am tracking conversions, ROI, and other important KPIs
Are you buying pay-per-lead services on Home Advisor, eLocal, Angi's, Thumbtack, etc?
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No, I am not buying PPL
Yes, I am buying PPL
Social Media
Do you have at least one social media account?
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No, I do not have any social media accounts
I have 1 social media account
I have more than 1 social media account
Do you regularly check on your social media accounts? Do you respond to questions and reviews? Do you regularly post new content?
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I never check my social media accounts
I sometimes check my accounts, but I never respond to anything or post new content
I post new content to my social media accounts, but I do not respond to comments, questions, or reviews
I regularly post new content and respond to comments, questions, and reviews
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