Fospha Pro - Onboarding & Account Configuration

Welcome to Fospha! 👏

To get you onboarded to Fospha Analytics, we will require the information and access outlined:

Information on how you report by Market
Access to your Google Analytics account
Access to each of your active Ad Platform accounts
Access to your Ecommerce Platform (Shopify, Magento or WooCommerce)
Breakdown of your KPI Targets
Confirmation of your Fospha Analytics Users

Please follow the simple instructions below and provide the information required so we can get you onboarded to Fospha Analytics! We expect this form to take no more than 15 minutes.

Email*

Company Name*

Phone Number*

Finance Contact(s)*

Please provide the email(s) of where should we send detail relating to payments

Tick this box if you require a PO

1. Information on how you report by Market

Do you want to segment your reporting by Market (e.g. UK, US and ROW) in Fospha Analytics?*

Please note, in order for Fospha to segment your data by Market, you must meet the following 2 requirements:

1. Must be a minimum of 50 sales/day in each Market
2. Market must be consistently identifiable from your paid advertising campaign names e.g. in Facebook all UK campaigns are prefixed with 'UK_'

If you do have Markets that meet the above requirements, select 'Yes' here and answer the additional questions to enable the Multi Market feature in Fospha Analytics.

2. Google Analytics (UA & GA4)

Fospha will need access to both GA4 and UA access for onboarding. Please complete the below two sections with the relevant information

Please tick this box to confirm you have granted Viewer access to data.connectors3@fospha.com via the Admin tab in Google Analytics*

1. GA4:

Primary Account - GA4 Account ID*

Primary Account - GA4 Property ID*

Please share any other info on your Google Analytics account with us here

Start date of clean and accurate data in GA4?*

Day-Month-Year

If the start date of your clean and accurate GA4 data is less than 12 months from today, then please provide the corresponding Universal Analytics IDs that we can use to stitch with your GA4 data to enable 12 months of history:

2. Universal Analytics:

Please tick this box to confirm you have granted Viewer access to data.connectors3@fospha.com via the Admin tab in Google Analytics*

Corresponding Universal Analytics Property ID:*

Corresponding Universal Analytics View ID:*

3. Ad Platforms

Please provide us with your ad platform account information and access

This is only required for any channels with active marketing spend in the last 6 months

Google Ads

What is your Google Ads Account ID?*

Please provide the account ID for your Default Market.

After sharing this, we will send you a connection request which will we need you to accept. This will come from data.connectors@fospha.com.

Do you have different Google Ads accounts for other markets?

Have you reached the maximum number of Managers on your Google Ads MCC account?*

If you have reached the maximum number of users with Manager access on your Google Ads account, please let us know so we can link to each of your sub-accounts instead.

TikTok

Is the Ad Platform Active - TikTok*

Yes

Snapchat

Is the Ad Platform Active - Snapchat*

Yes

Microsoft Ads (Bing)

Is the Ad Platform Active - Microsoft Ads (Bing)*

Yes

Is the Ad Platform Active - Pinterest*

Yes

Rakuten

Is this Ad Platform Active - Rakuten*

To integrate Rakuten data with Fospha you will need to set up a custom report within the Rakuten user interface - the Fospha team will share our Rakuten set up guide with you via email.

Yes

AWIN

Is the Ad Platform Active - AWIN*

If yes, log into the AWIN user interface and grant Viewer access to "Publisher Performance" reporting for data.connectors@fospha.com

Yes

DV360

Is the Ad Platform Active - DV360*

If yes, log in to DV360:
* Select User management and email preferences > User management from the upper right corner of Display & Video 360.
* Add data.connectors2@fospha.com as a new user with Standard or Admin user access.

Yes

Is the Ad Platform Active - Reddit*

* If yes, reach out to your Reddit account manager to request that data.connectors@fospha.com is granted API access to your Reddit account
* Note: There is a minimum daily spend requirement that must be met to be provisioned Reddit API access, please speak to your Reddit account manager for more details

Yes

Criteo

Is the Ad Platform Active - Criteo*

If yes, you will need to create an App in Criteo - Fospha will share details of the steps required via Email

Yes

The following data connectors are currently in beta, please select any of the below list that you are currently spending in

Other

Please share the names of any other Ad Platforms or Connectors you currently use if they are are not listed above.

We will continue to keep you informed of our product development updates, including any additional ad platforms which are not currently in scope.

4. Ecommerce Platform

Please provide us with information on your Ecommerce platform below so we can set up the necessary integrations

This is a requirement for Fospha Analytics.

Have you configured the GA Universal Analytics profile that we now have access to, to use the eCommerce module?*

eCommerce Platform

5. KPI Targets

KPI Definitions:

CPP - Cost Per Purchase
CAC - Customer Acquisition Cost*
ROAS - Return on Ad Spend

*The reporting of CAC is dependent on completed ecommerce integration

Please provide us with your Overall KPI targets for CPP, CAC and ROAS (for reporting across all Markets)

Overall Blended Target - Inclusive of Sales and Revenue regardless of whether they were generated by Paid or Organic Media

Blended Target - CPP*

Blended Target - CAC

Please note, this is only required for Shopify, Magento or Woo Commerce customers

Blended Target - ROAS*

Paid Media Target - Inclusive of Sales and Revenue generated only by Paid Media activities (i.e. Facebook + Google Ads etc)

Paid Media Target - CPP*

Paid Media Target - CAC

Please note, this is only required where Fospha have integrated your ecommerce platform e.g. Shopify, Magento etc.

Paid Media Target - ROAS *

Do you have different KPI Targets for your other markets?*

6. Fospha Analytics Users

Please confirm the details of the members of your team who will need access to Fospha Analytics:

User 1 - Email*

User 1 - First Name*

User 1 - Last Name*

User 2 - Email

User 2 - First Name

User 2 - Last Name

User 3 - Email

User 3 - First Name

User 3 - Last Name

Do you want to receive a Weekly Report to understand your overall marketing health? *

This will be a PDF report of your KPI Health check dashboard.

Yes