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Hola folks! Retention DNA is a curated community of folks obsessed with customer engagement & retention across India's business ecosystem! From being a marketer's reactive concern to being a day-one priority of founders, retention is finally getting the attention it deserves.


The truth being told though, everyone's figuring it out & hence no better time to come together as a community!


We're a branded community supported & managed by WebEngage ✨ on a mission to have more active and collaborative conversations in the retention & customer engagement ecosystem!

What makes you sleepless at night?*
Tell us about your biggest challenges you and your team are facing in retaining your customers.
Tell us what you are proud of. Any example that you would like to talk about where you killed it with your work! This will help us understand how you could add value and contribute to the community.
Anything that you think would benefit the community, enable learning and knowledge sharing. You can also talk about what you are passionate about so we can find more folks who share this passion with you and connect you guys!
We will not spam you. This is just to get in touch and to add you in the group where the main drill happens .