Form

Designing Experiences in Northeastern BC Program Application header

We're inviting businesses, organizations, and individuals in Northeast BC to apply for this exclusive program to support businesses develop new and enhanced revenue-generating visitor experiences in Northeast BC.

The program includes a variety training elements (e-courses, 2-day in-person workshop, and group and individual online coaching).

Working collaboratively, Destination BC, Northern BC Tourism Association, Indigenous Tourism BC, and Tourism Cafe Canada are offering Beyond the Horizon: The Great Wilderness Experience Development Program, which supports Destination BC’s Invest in Iconics Strategy. The Strategy aims to responsibly increase tourism's benefits by marketing globally compelling place and route brands and delivering a much-enhanced destination experience. Stretching across Northern BC, The Great Wilderness™ (TGW) is the second iconic place brand to launch globally.

Click here to review the applicant evaluation criteria for one of the limited seats in this program. This program is designed for already established operations who are looking to expand or enhance their offering to the visitors experiencing the region. The criteria are provided to allow you to integrate these considerations into your application form answers.

This program is being offered free of charge by Destination BC and Northern BC Tourism. It represents a significant investment by Destination BC and Northern BC Tourism. Participants are expected to make a full commitment to the program and will be responsible for all other costs.

For more information, contact any of the following Northern BC Tourism Association staff:

Jennifer Moore at jennifer@nbctourism.com 250.262.2714
April Moi at april@nbctourism.com 250.793.0062
Martina Bancroft at martina@nbctourism.com 604.312.4513.

Apply before October 31, 2024

We acknowledge that we will be hosting our workshop on the unceded territory of the BC Treaty 8 First Nations. We honour the enduring presence of their esteemed Elders and ancestors and express our gratitude and respect for welcoming us to their lands in the spirit of peace, sharing, co-existence and friendship.

Application Part 1 - Tell us about you

First name*

Last name*

Company name*

What year was the company established?*

Email*

Business Phone number*

Mobile phone number*

Website URL*

Physical address*

Mailing Address (Only if different from physical address)

City*

Postal code*

Business Registration*

Legal business structure

Type of Business*

Own / Co-Own the Business*

Yes

Your role at the business

Indigenous-owned business*

at least 51% ownership

Yes

Approximate number of employees

Year Round Employees

Seasonal Employees

Employees (Other)

Social Media Presence

Facebook URL

Google Business Profile

Instagram URL

LinkedIn company page

Tripadvisor URL

TikTok

Other Social Media Platform

Online Platform Listings Claimed

TripAdvisor

HelloBC

Google Business Profile

Other

Other Online Platform Listings

Application Part 2 - Tell us about your visitor experience idea

Describe the concept you have for a new or enhanced visitor experience you would like to develop, if accepted into this program.*

Describe who the new / enhanced experience will appeal to.*

Do you have the capacity to develop, pilot, and sell a new or enhanced experience in 2025? Please Explain*

Describe why being accepted into this program would benefit your guests and business.*

Where do you envision your new or enhanced experience will be offered (town, location, region)?*

When would the new / enhanced experience likely be available to customers?*

What could be your greatest challenge to bring a new or enhanced product or experience to market?*

Are you available and able to commit the time and effort to participate in this program, including the following:*

Please select all that apply. It is expected that if selected, you will participate in all elements of the program.

Attend a two-day in-person workshop on Nov 27 & 28 in Fort St John

Participate in online training and coaching sessions

Complete the design, development, costing and piloting of a new or enhanced customer experience

Provide marketing and booking results and insights for up to two years after the completion of the program.

Pilot the experience before selling to customers

Do you have any specific concerns or questions about participating in this program?

How did you hear about Beyond the Horizon - Experience Development in Northeastern BC Program?*

Please select all sources where you heard about the program before signing up

Call/email from Northern BC Tourism

Newsletter from Northern BC Tourism

Newsletter from another organization

Community Futures representative

Chamber of Commerce representative

My local tourism association

Personal referral from a friend/colleague

Social media

Other (please describe, below)

Please note: This program is only available to registered stakeholders. If you are not already a registered stakeholder, you will be registered when you submit this form. If you do not want to register, you are ineligible for this program. Click here for our Stakeholder Criteria.

I agree to be registered as a Northern BC Tourism Association Stakeholder*