Logo - Full (Color)
Skip to content
HubSpot forms tool showing editor interface

Free Online Form Builder

Generate leads from your website using a powerful online form builder.

Get started free Get a demo

No credit card required. Many features are free, some require a paid subscription.

  • Create lead capture forms with a drag-and-drop editor

  • Automatically capture leads in your CRM after they complete a form

  • Convert more lead with templates, form automation, and personalization

  1. Convert anonymous website visitors into qualified leads.

    It’s not enough to grow traffic to your website. You also need to find ways to turn those clicks into leads. A free form maker can streamline the process by capturing valuable contact information from your visitors.

    With HubSpot’s form builder, you can easily create custom lead capture forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your CRM, so you can nurture them with personalized messaging and email campaigns. 

  1. Capture lead with forms that connect to your CRM.

    Build free online forms in seconds. Then add them to your website or deploy them as standalone pages to start collecting contact info quickly. Everyone who fills out your form will be automatically routed into HubSpot's Smart CRM, where you can easily enroll them into lead nurture campaigns or route them to your sales team.

  2. Create custom forms with drag-and-drop editing.

    Easily create custom forms using a visual editor. Start from scratch or choose a pre-built template to create forms tailored to your goals, such as event registration, ebook downloads, newsletter signups, ticket submissions, or payment collection. Drag-and-drop each element into place to ensure your forms match your brand guidelines and specific needs.

  3. Follow up with automated emails and notifications.

    Automatically send a follow-up email after a visitor completes your form and easily filter out spam form submissions. Enroll your contacts in advanced lead nurturing campaigns to convert visitors into qualified leads, and qualified leads into customers.

  4. Reduce form abandonment with advanced features.

    Create a user experience on your forms that encourages engagement and drives conversions with HubSpot's premium features. Use conditional logic (beta) to guide users through forms based on their choices, keeping forms brief to minimize drop-offs. Personalize each form with dynamic fields that adapt to the person filling them out. Nurture relationships over time using form shortening (beta) and multi-step forms to gather information incrementally over multiple interactions, instead of overwhelming visitors with lengthy questionnaires.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Start using online forms to generate leads

Create online forms without having to edit any code so you can grow your prospect database.

Create a free form

Related Resources

If you’re interested in form builder software, these related resources may help.

Frequently Asked Questions